Butterbear arrives in Fuji-Q Highland for the first time in Japan!
- Event
- Holding period
- Saturday, January 10, 2026 - Friday, July 10, 2026
Butterbear arrives in Fuji-Q Highland for the first time in Japan!
Thailand’s immensely popular character “Butterbear” is collaborating with Fuji-Q Highland for the first time in Japan!
Fuji-Q Highland will be transformed into a paradise of sweet treats and buttery cuteness!
Set against the breathtaking backdrop of Mount Fuji, the event will feature attractions, themed food,
and exclusive merchandise—plus park-wide content that lets you fully step into a magical winter world, including playing in the snow.
⏰Collaboration period
Saturday, January 10, 2026 - Friday, July 10, 2026
Teacups has been transformed into a Butterbear design!
Attraction "Teacups," which has been popular since its opening in 1993, has undergone a major overhaul in line with this collaboration!
New name"Par-tea Teacups"It will be reborn as
As the name "Par-tea Cup" suggests, the concept is "a lively atmosphere that can be enjoyed together with guests."
The sound, lighting, and video equipment have been completely revamped, and the staff will also be part of the production to liven up the party.
In particular, the colorful and cute decorations, combined with the Butterbear video being shown on the large LED monitor that will be installed in the center, are sure to be a hit on social media!!
Immerse yourself in the world of Character and enjoy a special experience that makes you feel as if you're partying with them!
⏰Collaboration period
Saturday, January 10, 2026 - Friday, July 10, 2026
💰Usage Fees
¥ 1,000
*Day passes available
- Click here for Attraction
The huge Butterbear photo spot is sure to look great on social media!
With the majestic Mount Fuji in the background,You can take photos with the giant Butterbear
New special photo spot!
We took a photo of "Mount Fuji x Butterbear," a uniquely Japanese and topical photo.
Share it on social media!
Have fun at Butterbear Snowpark, a winter wonderland
Snow play Park Area using artificial snow"Butterbear SNOW PARK"Newly released!!
In this Park Area, you can enjoy the world of "Butterbear" with Mt. Fuji in the background. You can also take photos in the adorable bear snowman photo Park Area,
This is the perfect spot for families to try out some Family snow activities, including tubing and sledding (fees apply).
⏰Event period
Saturday, January 10, 2026 - Tuesday, March 31, 2026
💰Usage Fees
free
*Tubing sled rental: 500 yen for 30 minutes
Menu
Coming soon
Goods
Coming soon
What is "Butterbear"?
"Butterbear" is a cute and fluffy bear based in Thailand who is loved all over the world.
As her name suggests, she is as warm as butter and has an adorable appearance that brings a smile to everyone's face!
She quickly became popular through pop-up stores, cafes and social media, and has gained tremendous support, especially from young people and families.
Her cute, photogenic looks and friendly worldview have spread explosively on social media such as Instagram,
He has been established as one of Thailand's most popular Character.